Zippo With Lifetime Warranty


Here is a unique manufacturing company from Bradford, Pennsylvania, in the US founded in 1932. Zippo was the first metal lighter company that gave Lifetime Warranty on their lighters. This company currently has only one manufacturing unit but the products are available worldwide. This company has made itself so famous that Zippo is now a brand with products such as lighters, eyewear, watches...

Dilemma & Power of Ninety Nine


Ninety Nine, have you come across any product or services which only cost 199 or 99. It’s just one number less to a whole number. This is psychological pricing it is a part of marketing strategy which messes your brain out. This strategy is seen mostly in retail outlets and works like a charm. In the real world when we see this kind of pricing. Our brain immediately associates the price to...